• Posted by Antoinette on December 3, 2020

If you’re planning to start recording videos for your business or perhaps, have already started one, we have a question: How good is your audio? Many people believe that video quality is king, neglecting the quality of the audio they use for the videos. This couldn’t be any further from the truth. Video and audio quality both need to be of high-quality, no questions asked.

Imagine yourself being the viewer of your video. No matter how great the visuals are, the experience can be easily ruined with poor quality audio. And as a video content maker, you have to make sure that you provide the best user experience. Your audio should be as clear, crisp, and balanced as much as possible. There should be minimal to zero background noise, too.

Of course, achieving high-quality audio doesn’t just happen. You have to plan for it accordingly as well as arm yourself with the right equipment. Here are some tips to help you out:

  1. The type of recording

Are you live streaming or recording a video? Doing it live or pre-recording affects the quality of the audio. With live streaming, you have to balance the audio elements right away. When you pre-record, you have the ability to edit the audio as you please.

Of course, the latter may sound more enticing as you’ll have more control. However, do note that live streaming allows you to interact with viewers in real-time, which is just as important for your business.

Back to audio production, control is also an important factor. The more control you have, the more complex the set-up you will need. For instance, you will have to separate the different elements of the audio, which will require different programs and more effort. On the other hand, using a phone to record the audio is the simplest set-up but will give you less control of the finished product and the audio quality isn’t really that great.

  1. Environment

Eliminating background noise is essential, which is why you have to set-up a recording environment that’s ideal. Choose the quietest room in the house if possible. Remove appliances that can add noise.

Hard surfaces, like the room’s wall, can add to the reverberations or audio feedback. What you can do is put rugs and carpets on the floor and hang quilts on the walls to reduce the reverberations. However, leaving a bit of audio feedback is also good to help sound travel to the mic you’re using.

  1. Equipment


Undoubtedly, one of the most important factors in audio quality is your hardware. Here’s what you need:

  • Microphone – Thanks to the influx of video content creators and podcasters nowadays, you have more microphone options to choose from. One important thing to know when shopping for microphones is that price and quality go together. The budget ones range between $30-$150 USD, while the high-quality ones range from $200-$500 USD. These usually come with clip-on mics already. You also have to leave room in your budget for microphone accessories like cables, a stand, and pop filters. You will also need to pre-amp your microphone to your computer if you are using a professional mic. Professional mics are recommended for podcasts.
  • Smartphone – If you’re on a budget, you can start with a smartphone with great audio recording capability. It’s simple to use, especially for beginners. How do you use it right? For live streams, make sure the phone is positioned flat down on a hard surface. Place it close to you and make sure the mic is directly in front of you. For pre-recording, you can use a recording app.
  • Laptop or computer – You don’t need a highly powerful computer to create great sound quality and if you’re only doing podcasts and live-stream. On the other hand, if you want to do video editing also, you will need a high-quality video card for faster post-processing.
  • Headphones – Headphones can help cancel out noise and keep recording clear and crisp. Professionals refer to it as “bleeding.”
  1. Software

If you’re following the simple set-up (with a smartphone), you can simply go to MindBody Business and start live streaming. That’s ideal for classes. You can also go live on Facebook and YouTube, which is more common.

Now if you want more control over your audio and video recording, here are some applications you can use:

  • Apple Creative Suite
  • Audacity
  • Adobe Audition
  • Logic Pro X
  • Ableton Live
  • WavePad
  • FL Studio
  1. Adding Music

Be careful about adding songs to your videos as they are subject to copyright. Only use music and songs that are licensed, meaning you paid for them. And of course, you can create your own tunes, too!

Are you ready to level up your audio and video content? Put user experience as your top priority, especially if you are catering to paying clients for your classes, webinars, and workshops. And for free content, remember to take the opportunity to reach a new audience that can be a prospective client or perhaps, viewers that are more than happy to share away the content you have. Either way, it’s a win-win for your business!


Disclaimer: Therasmart is not affiliated with any of the brands mentioned in this article.

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