When creating a professional website, you wouldn’t forget pages like About Me, What I Do/Services, and Contact Me. After all, you want your visitors to get to know you and what you do. However, making a connection is just as important. Even though they read about your passion, vision, and mission, you have to try and build trust while they’re on your site (and not all of them will stay there too long!). One of the best ways to do that is through an FAQ page.
Why An FAQ Page?
You may see an FAQ page as content that offers support to new users or visitors of a website. For most websites, that is true. These pages simply answer those frequently asked questions that the company receives. It’s a win-win. The user gets his answer immediately and can make a purchase right then and there without having to talk to customer support at all.
So since practitioners sell services, not many may feel like they need an FAQ page on their websites. This can’t be farther from the truth. The main reason why people visit your website is because they are interested in the service offered. You may ask, “If that is the case, wouldn’t my About Me and Services page be enough?” No, they won’t. Plus, you wouldn’t want to do a hard sell on your pages, too.
An FAQ page allows you to make a connection with your website visitors and explore their interests further. You can establish trust by showing your visitors that you’ve taken the time to answer their FAQs. That they need not get a hold of you just to get answers to their simple questions. It will help appease them. Your visitors will appreciate that.
Additionally, having a great FAQ page will keep your visitors longer on your site as they read through it. The longer they stay, the better the chances of them taking action.
Image credit: Better Help
So, how do you get started?
- Focus on your clients
Be as generous as possible when creating your FAQ page and try to answer as many questions as you can. Think back on your first sessions with your clients, what were the questions they ask you? Were there common questions asked? What about those who are new to therapy and inquiring, what are the questions they ask you?
- Acknowledge the fear and concern
The FAQ page is a good place to address any fears and concerns that your potential clients may have. Not everyone will message you to ask questions, that’s business lost easily. So when you resolve their fears and concerns early on, you’re showing concern and giving them peace of mind already.
- Be honest
It always pays to be honest with clients from the start. Think of your ideal client and focus on the clients you want to have. You wouldn’t want to cast a big net and then select clients later. In the beginning, be clear about the clients you effectively work with and what kind of issues you can help with.
- Decide on the design
Spend some thought on which design you want to make sure the FAQ page is easily skimmable. Your website designer can be a big help here, especially with formatting the text and using contrasting colours. One of the best designs is the accordion (see image above). Users who are interested in a specific question can click a button and the answer will drop down. This prevents the page from looking overwhelming and cluttered.
Image credit: Network Therapy
You can also add anchor links where all the questions are listed on top of the page. Once a question is clicked, the user is brought down to the answer. All in all, you need an organized FAQ page for a pleasurable user experience.
FAQ Question Ideas
Here are some FAQs to help get you started:
Therapy (you may replace it with the type of service you offer)
- How can therapy help?
- What is therapy?
- What goes on in a therapy session?
- How will I know if I need therapy?
- How long will I need therapy?
- Why should I get therapy?
- What are the benefits of therapy?
- Do you offer individual and group therapy?
- What other therapy services do you offer?
- How will I know which type of therapy do I need?
- Can therapy help even if I don’t really have issues?
- How will I know if you’re the right therapist for me?
- Will you prescribe medication?
- Can my insurance cover my therapy sessions? How?
- What is your rate?
- What are the available payment methods?
- Do you bill me every session, weekly, or monthly?
- Do you offer a sliding scale?
- What is your cancellation policy if I don’t make it to a session?
- Do you offer packages?
- How can I book an appointment with you?
- What is your availability?
- Where do you hold therapy sessions?
- How often will the sessions be?
- Are you open to doing sessions through phone or video calls?
- Will you require anything from me before we start our first session?
- Can I call you?
- Where else can I reach you?
- Where are you located?
- What hours can I reach you?
- How will I know if I don’t need therapy anymore?
- How do we measure success and results?
- Will everything we talk about remain confidential?
- How will I know if therapy is working for me?
- How soon can I get or feel better?
- Will you give me an action plan?
- Do we set goals?
- Is it okay if I don’t want to talk about something and keep some information private?
- Will our sessions be recorded, audio or video?
- Do you offer webinars?
- Do you offer workshops?
TIP: It is important to give detailed and complete answers on your FAQs page. Avoid beating around the brush and answer the questions directly. Remember to make it a hassle-free experience. For example, instead of just writing down your address, why not provide a map and parking details, too.
Take Advantage of Your FAQ Page
FAQ pages are indeed a great way to connect with your website visitors. Let them explore their interest in your service further by answering their questions immediately. This easily bridges the gap. Not only do you show that you’ve put an effort into answering them, you are also showing them a glimpse of who you are and the experience they’ll get when working with you. It shows your authenticity and unique personality, which helps you stand out.
FAQ pages need not be focused on selling or marketing as many people believe. It can simply be about extending a hand. Make every user visit worthwhile and go the extra mile!