Since the pandemic started early this year, practitioners in the health, fitness, and wellness spaces are finding ways to earn money, especially with the lack of face-to-face interactions. One of the most effective ways to connect with current clients and invite new clients is through hosting online workshops. And here’s how you can plan for an exciting one!
Online Workshops vs Webinars
You might be wondering what’s the difference between online workshops and webinars anyway? Hosting webinars is also an excellent move nowadays (check out How Webinars Grow Your Practice).
In some ways, an online workshop and a webinar are similar. You talk to the audience in real-time. You share valuable information with them. Also, you can use the sign-ups as a way to generate leads. However, there are differences worth noting.
A webinar is more focused on sharing information about a certain topic. Before the webinar ends, the speaker will have a sales pitch and make you an offer for a product or service. The goal at the end is to make a sale.
On the other hand, a workshop is more focus-driven. This is because workshops allow the host and the audience to work on the topic together. In most cases, workshops are more hands-on, which requires more attention from the audience. In workshops, achieving a memorable experience for the audience is more important.
Nonetheless, that doesn’t mean that a workshop won’t end with a sale, too. In fact, it can be as effective as a webinar in getting people to sign up for your service offer.
With a webinar, you showcase your knowledge and expertise through discussions. With a workshop, you show your expertise by giving a client an enriching experience. And for some, the experience is valued more because the client knows how she felt after that workshop.
How to Make Your Workshop Exciting and One for the Books
With webinar and workshop offers popping up here and there and everywhere, it’s worth making yours stand out. In the online world, your poster and tagline is your instant sales pitch. And beyond the invitation, you have to make a plan to make your workshop satisfy the needs of those who signed up. Remember, the experience is what matters. And if they have a great one, it will be easier to get more sign-ups for your next workshop, referrals, positive online reviews, and of course, bookings.
So here are the steps to take on how you can plan exciting online workshops:
- Determine Your Ideal Clients
When planning for a workshop, you should target a specific group of people whom you believe have a good chance of being your client. Casting a net out into the open water and merely catching every fish in the sea won’t work here.
With workshops, you will only offer limited slots. This is for you to be able to connect to each participant more. Each person who signed up for your workshop will want to feel that you’re making an effort to give a personalized experience and they will greatly appreciate that.
If you want a workshop for your current clients, one that nurtures them, you can make a separate one for them. However, if your goal is to increase traffic to your website, generate more leads, and get new clients on board, you have to target your ideal clients.
- Decide on Your Topic
A very important step in the planning process is deciding on the topic. One of the ways to do that is to brainstorm ideas based on what your ideal clients’ may want or find interest in. Keep in mind that you’ll want the topic to be both exciting and informative. You’ll also want your audience to be inspired and motivated at the end of the workshop.
So, how can you come up with a great topic? Ask yourself these questions:
- What are the common issues and problems of your current clients?
- What are the common questions they ask you?
- Do they have micro-sized problems or desires that they usually keep because the bigger issues are tackled first?
- Before your current clients are working with you, what were their beliefs, assumptions, and perceptions?
- What are the most common misconceptions you’ve noticed that your clients have before?
- List Down the Takeaways
It is vital that you make it clear to your audience what they are signing up for. List down what the workshop will be covering as well as the most important takeaways they will get from your workshop. The takeaways can be both learning and actionable steps.
Enumerating these lets your audience know what they can expect. An audience doesn’t want to be shortchanged whether they paid for the workshop or not. They gave you their time and energy, and they want something for it in return. Meeting their expectations is good. Surpassing expectations will be brilliant for your business, so aim for that.
- Remember to Talk About the Next Step
The closing part of your workshop is the perfect opportunity to guide them to the next steps. At the end of the session, your audience is elated and motivated. This is the time they want to hear what’s next. And it would be best if you took advantage of that because they’re more likely to follow through.
You can do these in two ways. The first is to assure them that you’ve armed them with the basic information; that they can use that to continue on with their journey. You can offer a free e-Book to make sure you stay connected to them. The other way is to simply offer them your service; that if they liked the workshop and enjoyed it, they can continue this journey with you.
- Always work your magic! You can plan every detail of your workshop, yet without proper execution, it won’t be a success. There’s no need to be “extra” when you’re hosting a workshop. Show the real you to your audience so you can make authentic connections with your ideal clients.
- Free or paid? That’s really up to you. The subject matter can also be a consideration when deciding if you want to offer a free or paid workshop. Also, it’s vital to check your goals, too.
- AHA moments! You have a limited time with your audience, so try to get in as many AHA moments as you can. These moments will surely help the audience realize what a great workshop you’re hosting, and they will be more encouraged to continue the work with you.
Hosting an online workshop and having a successful one can get your name out there. In the online world, word spreads fast and referrals may come in easy.
Nevertheless, it is also important to remember that planning an exciting workshop is only part of the process. How you execute the plan and make it an exciting time for your audience is the other. It will take practice and perhaps, learning from your early online workshops, too. Continue working at it, once you get the formula down pat, you’ll see how good this is for your business.