Whether you are a beginning practitioner or have been working in the industry for years, you can take advantage of the benefits of hosting webinars. The use of webinars is one of the effective marketing strategies for growing your practice because you provide invaluable information to your audience in a more personal way. Today, we’ll go through the ways webinars can help you grow your business.
1. Grow Your Email List
A webinar is short for a web seminar, and it’s a flexible tool to have in your business. If you are just beginning, it is smart to host free webinars. This is to help you grow the number of leads you can use for growing your email list.
Why do you need to have people in your e-mail list anyway? Why is it so important that companies even pay for leads? Here are some email marketing stats you should know: (1)
- In 2019, there were 3.9 billion email users. It is projected to be 4.3 billion by 2023.
- For every $1 spent on email marketing, there’s an average return of $42.
- 81% of small businesses rely on email to acquire customers; 80% for customer retention.
- 49% of customers like to receive promotional emails weekly.
There’s no doubt about the power of email marketing. So if you grow your list, you can reach out to more potential clients. How can you do that with a webinar? It’s simple. The participants will have to sign up to have access to the webinar. In the form they will fill up, you can get their contact details there and use that for your marketing campaign and target accordingly.
2. Be Visible in a Personal Way
Your clients may already know you, but you have to make an effort to reach out to people who don’t. After all, you need new clients to grow your business. Hosting a webinar gives you the opportunity to share your knowledge and expertise with the world. It helps build your reputation as an authority in your field. As you may know, building online authority takes time, so it’s a good idea to get started now.
Blogs used to be the go-to resource, and many have been successful in establishing their online authority through content. However, the use of videos has grown leaps and bounds in the past years. It’s an entertaining form of media, which, for some, the information is easier to digest and understand. Not to mention, experts who speak in videos easily create that connection with their audience.
Some people prefer listening to reading. And it’s a huge plus if they can see who they are listening to. Show your personality. If you want to gain more clients, then you have to go out there and try making connections through high-quality webinars. Building authority also means building trust.
Tip: After every webinar, give them a link or send an email for a quick survey. Ask how the webinar went and how you can improve it. Also, ask about the topics they want to be discussed next time around.
3. Share Your Expertise
Webinars are a great way to share your expertise with other people. Getting clients is not as easy as getting people to buy a product marketed online. In connection with the previous point, you have to build your authority and that trust between you and the audience.
With webinars, you have the chance to address different pain points. As a practitioner, you already have an idea of the most common issues based on your experience working with different clients. That can be your starting point. Discuss specific issues in your webinar. Show your concern. And most importantly, share the possible solutions for that issue or perhaps, to be more personal, you can also explain the approach you use for certain cases.
Not only will your audience gain a more thorough understanding of a pain point from an expert’s perspective, but they will also see how you sympathise with your clients through the solutions you provided. Addressing pain points is crucial in getting people to listen to you. How you find ways to improve their current emotional and mental state is what can keep them hooked.
Tip: Run live webinars from time to time. It’s a great way to build an immediate connection with your audience. You can answer comments and questions instantly as you read them.
4. Monetise Your Webinars
It is worth noting to monetise your webinars once the data shows that your audience is growing. Avoid making paid webinars at the beginning of this process.
When it comes to offering paid webinars, pick more complex issues. Usually, these are topics you simply can’t discuss within an hour or are too elaborate to explain. You can also base your paid webinars on the feedback you get from the people who watch you. What are the topics they suggest? These topics are the ones that resonate with them the most, making them more likely to pay for an in-depth webinar.
You have to be able to discern which webinars you’ll be giving out for free or not. Not knowing the difference can make you lose an opportunity to earn. At the same time, you might risk losing possible customers because you offered an uninteresting paid webinar and come off as just someone who wants to make money.
Additionally, if you have a product, it is smart to feature it in your webinars in a subtle way. You don’t have to talk about it every single time. Product placement in your webinar can grow on your audience, and over time, they’ll be more familiar and interested in it. If you want to say something about it, there’s really nothing wrong with that. However, keep it short and bear in mind that your content always comes first.
For your business to grow, you also need a growing number of clients. While there are many ways to do that, a webinar is one of the easiest ways. You are already an expert in the field, so coming up with the content shouldn’t be hard. Remember, only offer the best, high-quality webinar you can create. Quality always comes first because that’s what the audience is looking for.
If you need more help with webinar strategies, check out this article.