“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.” – Richard Branson
With a private practice, mental health professionals can enjoy flexible working hours and full control over their careers. However, practitioners also take on more responsibilities — from answering calls and emails to balancing books and finances. If you want enhanced productivity and better operations, it may be time to outsource elements of your practice.
What Are the Benefits of Outsourcing?
About 29% of psychologists are self-employed.(1) This means that a lot of practitioners are also business owners. However, not many of us have training or experience when it comes to business operations. If you want to enhance your practice, here are the main benefits of outsourcing.
Outsourcing core elements of your business will allow you to focus more on the practice itself. With a virtual assistant handling your schedules and correspondence, a web developer maintaining your website, and a digital marketing team curating your social media accounts, practitioners will have more time to see clients.
More Efficient Operations
Numerous business tasks require specialized knowledge. If you want your practice to run more efficiently, you can outsource bookkeeping to an accountant, web management to an IT specialist, or online advertising to a marketing manager. They can get the job done quickly and efficiently given their expertise and experience.
Cost-Effective in the Long Run
Most practitioners avoid outsourcing because it means higher business expenses. However, it can be more cost-effective in the long run. For instance, hiring a virtual assistant to perform administrative tasks will cost less than if you did them yourself. Instead of personally responding to calls and emails, your time can be better spent on having sessions with clients.
Top 5 Outsourcing Platforms for Practitioners
The boom in the outsourcing industry can be attributed to the vast advancements in technology.(2) Through the internet, you can now access a wide pool of qualified professionals from all over the world. Now that you see how outsourcing can have a positive impact on your growth, productivity, and finances, it’s time to consider which outsourcing platforms can help you meet your business goals.
Upwork is a global outsourcing platform that will provide practitioners access to over 2 million freelancers from all over the world. You can post jobs for free and within 24 hours, you will receive competitive proposals from interested professionals. You can find bookkeepers, content writers, social media managers, web designers, virtual assistants, and more.
Upwork has paid plans for a more tailored search process, as well as additional tracking and collaboration tools. The website also offers a simplified payment process. Practitioners can contract with freelancers at an hourly rate or through fixed pricing.
Fiverr is another popular outsourcing platform. Practitioners can explore the marketplace to find qualified professionals to help their business. With over a million freelancers, you can optimize the search process by browsing through different categories like graphics & design, digital marketing, writing & translation, and business. The website also has tools that can help you monitor your virtual team’s activities.
There are no surprise costs with Fiverr. With a fixed-price system, practitioners will always know how much to pay their freelancers. Fiverr will also only release payment once you are satisfied and have approved a freelancer’s work output.
Freelancer is one of the most established outsourcing platforms today. Practitioners can post jobs and receive bids from interested freelancers within a few minutes. You can also search for freelancers in a wide variety of categories, including web design, graphic design, and virtual assistants.
Freelancer also has secure web systems and secure payment options to protect your practice from any risks. You can confidently search the website for professionals that can help improve or grow your practice.
- Connected Women
Connected Women is a newer outsourcing platform that has promising potential and growth. You can search for freelancers in a wide variety of roles, including digital marketers, financial advisors, virtual assistants, social media managers, and content creators. You can also choose freelancers based on work hours (fixed, flexible) and contract type (part-time, full-time, short-term, long-term). Since Connected Women pre-screens their applicant, you can be confident with the results of your search.
Connected Women offers subscription plans that match your business needs. It is free to search for freelancers, but paid options provide more features such as a contact option, shortlisted matches, and onboarding support.
LinkedIn is more known as a professional networking website, and it is also an excellent outsourcing platform. You can easily search for freelancers with a wide variety of skills and competencies. More than that, you can also view their profiles to see their work experience, educational background, and other important details. This knowledge helps eliminate a lot of the uncertainties when outsourcing for the first time. Even during the search process, you can already determine whether they can meet your needs.
Ready to Outsource? Additional Tips to Keep in Mind
Once you have decided to outsource, it can be exciting to think about all the ways that your business can grow or flourish. However, practitioners should remember to proceed with caution. Here are additional tips to keep in mind.
Outsourcing can be challenging. It takes time to create your virtual team and train them for their specific roles. If you don’t want to be overwhelmed by the process, start small. You can begin outsourcing one task at a time.
For example, you can begin by hiring a content writer to write marketing copies for you. It can be used for the website or your emails. Then if you feel you need more content, you can add a writer or editor to the team. Eventually, you will need a content manager. Start with hiring one to test the waters and if you’re satisfied, you can build your team gradually.
Find Freelancers with Mental Health Experience
You don’t have to limit your search to only those who are also practitioners. However, it might be better to outsource to freelancers who have mental health experience — or at least an educational background in psychology. This way, you won’t have to worry about your team members using the wrong language when communicating with your clients or breaching confidentiality by mishandling client information.
Communicate Regularly and Effectively
It can be hard to work with freelancers who are in different parts of the country — or the world. Thus, communication is key to ensuring that your team can work properly and efficiently. Keep communication lines open and encourage your team members to contact you if they have any questions or concerns. While this may take up some of your free time, it’s better to entertain their queries rather than have them make mistakes that cost time and money to fix.
Outsourcing Work to Improve Your Practice
Having done everything on your own, it can be scary to enter the world of outsourcing. While it may take some time and effort to find the best freelancers to help your practice, it will be well worth it.
With a virtual team, you no longer have to worry about the other important aspects of running a business such as administrative work, financial management, and online marketing. Instead, you can focus on the part of the business that you do well — working with clients..
Practitioners can devote their time and energy to meeting with clients and expanding their client base. If you’re ready to take the first step, make sure to consider these top outsourcing platforms.