“Goodness is the only investment that never fails.” – Henry David Thoreau
Since everyone is part of society, business owners are encouraged and even expected to give back to it through social responsibility programs. There is a misconception that the only CSR programs healthcare workers can do is conducting free charitable programs.
While this is one great example of CSR programs for practitioners, there are a lot of other ways to fulfil this obligation both passively and actively. Here are some great CSR opportunities for solo practitioners and how they benefit your business in general.
Passive CSR is a type of social responsibility expected to be observed while a practice. These include the following:
- Respecting Human Rights
To responsibly run your business as a practitioner, protecting and respecting basic human rights is a must. Apart from guaranteeing that other people can have access to their basic needs, respecting human rights also involves treating people equally, respecting their liberty, and their security, whether they are your clients, employees, or your peers.
- Following the Law
No one is above the law, and this includes anyone doing business. While profit for businesses is necessary, it needs to run following the rules of the law.
- Helping in conserving the environment
Since we share one planet, even a sole owner of a business should do his or her part in helping conserve the environment. This can be as simple as being aware of your carbon footprint and trying to lower that. It can also be as simple as proper waste management.
Active CSR Opportunities for Practitioners
Active CSR involves active decision making in your part as a solo professional doing business. Here are some CSR opportunities for practitioners.
- Contributing to Medical Research
Another CSR opportunity for healthcare professionals is to contribute to medical research. You can do so by lending your expertise in studying, observing and interpreting the data needed for the research.
Alternatively, with explicit permission from your clients, you can offer your practice to be a point of observation or a part of the sample data that can be observed for a specific study.
You can also support medical research by conducting a small fundraiser in the community or joining one.
- Conducting Healthcare Programs for the Elderly and People in Need
Giving out to the community is a great CSR opportunity for practitioners. A good way to do so is by organizing or joining healthcare programs. Set aside a time and day for such an event where these people can come to you for free consultations and advice.
- Creating Health Promotion Programs
Another way to give back to the community is by creating health promotion programs. Create informative materials and conduct seminars or workshops in promoting good health practices. You can partner up with local schools or community centres for this type of CSR opportunity.
- Conduct or Join Medical Missions
For a practitioner, the health and wellbeing of people take a premium. A good way to give back to society is to conduct or join medical missions to locations where it’s needed the most.
Apart from giving free consultation during these medical missions, you can also help promote health and wellness to the people you reach. If you specialize in mental health and psychology, your expertise can go a long way when helping people who cannot afford to see a therapist or even realise they have mental health issues.
How to Help Remotely During This Time
- Hold Informative Livestream Sessions
As a practitioner, spreading correct information and knowledge about health is a good way for you to become a socially responsible part of society. Since the world is tech-dominated, you can conduct live streams on online platforms, teaching other people about health.
There’s plenty of false information spreading about COVID-19 right now. The isolation and quarantine aren’t helping the mental health of individuals, too. This is a great opportunity for any practitioner to shed light on the truth as well as give tips to people who are having difficulties with their own mental health at this time.
- Online Consultation
A good CSR opportunity for therapists can be to open a public email where those who need mental health support can contact you. Sometimes, all they need is a professional to talk to so they can feel less anxious about what’s going on. Take this opportunity to reach out.
Benefits of Conducting CSR for Solo Practitioners
- It Helps Attract Loyal Clients
By being a responsible practitioner and part of society, more clients are likely to come to you. When your clients see that you’re socially responsible and not just looking for a day to cash in, they’ll most likely be supportive of your cause.
- It Helps Attract Potential Business Partners
People are attracted to other people who have a great reputation. Conducting CSR programs is one way that can help you manage your reputation effectively, in a positive way. It greatly helps in making potential business partners notice your practice.
- It Helps Manage Your Resources Efficiently
By responsibly running your business, you won’t have to waste any resources that you have in excess. You’ll be more cost-effective with your business and put your money where you need it most.
As a big part of the community, you have the responsibility to run a business and profit from it, all while considering everyone in a positive way. Although not highlighted too much, the healthcare industry has a lot of CSR opportunities for solo practitioners to conduct. Not only will conducting one of these programs help the community at present, but it also helps create a positive change that will last for a long time.