As a practitioner, clients seek your expertise to find solutions and answers. Given many years of experience and training, professionals still look forward to continuous learning. In the digital world today, this is what makes content marketing a powerful tool in any business, and making practitioner podcasts is a strategy you can utilise.
Along with articles and videos, podcasts are becoming a popular content medium many people consume. While making one seems to be as simple as just talking into a microphone, your content requires planning and thought put into it. To unlock the fullest potential of making practitioner podcasts, here are some tips to consider:
1. Focus on Meaningful Topics
Successful practioner podcasts always discuss meaningful topics. When choosing a topic, put yourself in the shoes of your listeners and think about the subject matter your audience might want to know or hear about.
Keep the following things in mind when choosing your topic:
- Make sure your topics are in line with your target audience’s interests
- Provide useful, educational, and inspiring content and information
- Avoid “selling” or “advertising” your service. This will make your podcast seem like a long and boring commercial.
If you’ve thought of an interesting topic that you’re not too familiar with, move forward with it. You can invite experts to interview to shed some more light on these unfamiliar subjects. This format lets you cover more ground on different topics while keeping your content interesting. At the same time, you learn in the process.
2. Learn from Feedback
The process of making a practitioner podcast doesn’t end with posting your audio file. Getting feedback from your listeners is just as crucial in content creation for several reasons.
First, as a content creator, numbers will tell you if your podcasts are doing well or not, yet these numbers can’t exactly tell you why. Through reviews from your listeners, you can get an idea of what you’re doing right or wrong. The feedback you get can also indicate room for improvement and suggestions on what you can do better.
Second, listener feedback can be a source of topics for your content. Some of your audience may have questions that are interesting enough, so you can dedicate an episode to discuss them. Also, by looking at listener reviews, you can see if your podcasts are resonating with your listeners.
Last, by keeping your audience’s words in mind, you can form a more personal connection with them. It’s an excellent way to communicate with your listeners. When they know you’re listening to what they’re saying, they will keep supporting your podcasts.
3. Be Consistent
In the world of content marketing, whether in blogging or making practitioner podcasts, consistency is king. This is applied in two ways when you’re producing your show — consistency in schedule and format.
When you’re producing your podcast, make sure to set a specific, regular schedule for your episode releases. This helps plot out how much time you need to record and edit an episode. Additionally, it gives your regular listeners an idea of when they can anticipate the next release.
Another important aspect is making your format as consistent as possible. Decide how long each episode runs and the structure of your podcast, so listeners become familiar with it. Outline segment-specific topics or even make a script for it. If you decide to make a script, make it sound conversational and interesting.
Nonetheless, changing your format from time to time is a good thing, depending on the topic you’re tackling. It’s an excellent way to break the monotony and can be a welcome surprise to your listeners.
4. Find the Right Guests
If you want to look for podcast interviewees to explore a specific topic, make sure they’re reliable. While this may sound obvious, some podcasters don’t follow this tip. This results in inaccurate information and topic questions left unanswered.
To avoid this, make sure to contact guests within the same niche and via legitimate channels. Contact the institutions your potential guests are a part of to ensure you’re inviting the right people. If you’re looking for experts via the Internet, it’s best to skip Facebook and Twitter. Instead, contact potential interviewees via their company’s website or LinkedIn.
5. Learn from Mistakes
For practitioners, making podcasts might fall into new territory. It’s certainly a content marketing medium a lot of people skip out on. Therefore, when you do try it out to elevate your content marketing strategy, welcome mistakes and learn from them.
While there’s no “correct way” of producing a podcast, finding out what works for you involves trial and error. Experience is the best way to discover what’s effective and not. When you commit a blunder, avoid feeling disheartened, but instead, be more motivated to do better. See it as a teaching moment and learn from it. Use it to continue improving your content.
When it comes to the business side of things, making a practitioner podcast offers a lot of advantages. It comes in an easy-to-consume format, which helps expand your reach. It also makes you more reliable in the eyes (and ears) of your listeners. By showcasing your expertise and other people’s expertise, your clients will be able to tell that you’re someone worth their time listening to.