Every email address is connected to a potential client who looks for a positive experience after actively opting-in to your email list. An opt-in is an expression of interest in your business and/or your content.
It is important to track your open rate and click-through rate to determine if your strategy is doing its job.
Below are notable baseline metrics for the C.A.M. industry:
Based on the data presented by MailChimp, one of the top email marketing tools, the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%. For newsletters across all industries, the average conversion rate is 1%.
The infographic below provides tips on how you can improve your email marketing strategy to attract quality leads.
Things to keep in mind:
- It will take regular A/B tests to determine what works and what doesn’t. Aside from open rate and clicks, be mindful of the topics or offers your audience responds to.
- Segment your audience according to their level of activity or a specific demographic. We will do a separate blog for email audience segmentation, so watch out for it.
Comment below for strategies that have worked for you. Best of luck with your email campaigns!